Lebron,
an artist who created political billboard displays,
entered into a leasing agreement with Transportation
Displays, Inc. (TDI), which managed the leasing
of advertising space for Amtrak, to rent the Spectacular,
a large display in Penn Station in New York for
January and February 1993. By the terms of the
lease, all advertising was subject to the approval
of TDI and Amtrak, and they had the right to terminate
the contract if they found the advertising to
be objectionable for any reason. Lebron’s
display was “an allegory about the destructive
influence of a powerful, urban, materialistic
and individualistic culture on rural, community
based, family-oriented and religious cultures.”
Upon seeing the display, TDI offered Lebron any
of 500 alternative billboard sites in New York
City (none of which were in Penn Station), but
Lebron rejected the offer, citing the unique location
and size of the Spectacular. Amtrak then rejected
Lebron’s display. Though Amtrak had previously
leased advertising space to various noncommercial
groups, the Spectacular had only been used for
commercial advertising.
The court considered Amtrak a government actor
for First
Amendment purposes. Thus, Lebron sought access
to government property. Property can be classified
as a public
forum (property traditionally open to First
Amendment activity), designated
public forum (property the state has opened
for expressive activity by all or part of the
public), limited
public forum (property opened to expressive
activity by the public for a limited purpose),
or nonpublic
forum (property not traditionally open for
expressive activity by the public). Regulations
of each forum type are subject to a different
standard, with public forum regulations subject
to the strictest standard.
To determine the forum type, the court examined
the policy and practice of Amtrak to find whether
it intended to make a place not traditionally
open to assembly and debate a public forum. The
court found that Amtrak’s policy with the
Spectacular was clear: it had never opened the
Spectacular for anything except purely commercial
advertising. Because of this practice, the Spectacular
was not a public forum. Rather, the Court concluded
that the Spectacular was a nonpublic forum, or
perhaps a limited public forum opened purely for
commercial speech. Therefore, Amtrak’s policy
of excluding noncommercial advertisements from
the Spectacular would be upheld if the policy
were viewpoint
neutral and reasonable in relation to the
forum’s purpose. The Court found no evidence
(either written or provided by testimony) that
the regulation as applied was not viewpoint neutral,
particularly considering Amtrak’s historical
refusal to accept political advertisements. Additionally,
Amtrak was engaged in commerce as a government
controlled and financed public facility, and acted
reasonably in seeking to avoid the potential embarrassment
and criticism that may accompany a political display
that favored any political view. Therefore, Amtrak
was permitted to reject Lebron’s proposed
display for the Spectacular. |